DESIGNER is a response to an obsession with titling, labeling, and designer tags. PHERA acknowledges freedom of expression, individuality, and power to a wearer to design the life they want.
Ron Louis is a fashion designer, born and raised in Chicago; mostly known for custom urban work from hand made t- shirts, hoodies, joggers, and simple dresses. Ron, though self taught, studied two years at International Academy of Design and Technology and design assisted local designers. You can catch celebrities and musicians in his garments due to his music background and relationships with talent around the Chicago area. Ron keeps his releases limited, focusing on comfort, style, and quality.