PHERA “HEAD OF HOUSE” SERIES
In comparison to mapping out your future. The floor plan on the back of the shirts is of the private studio where the garments are constructed. In the floor plan is the layout of the pop up where the first tee from the series debuted.
Every garment is hand printed, planned, and sometimes hand sewn to ensure custom quality control. Being strategic and hands on is important when dealing with something purposeful like your way of living.
“Head of house” gender neutral - by definition has nothing to do with gender roles.
Floor plan - the small details occupying the space in relation to inner self. Everything has a functioning purpose, things are placed within space strategically.
Ron Louis is a fashion designer, born and raised in Chicago; mostly known for custom urban work from hand made t- shirts, hoodies, joggers, and simple dresses. Ron, though self taught, studied two years at International Academy of Design and Technology and design assisted local designers. You can catch celebrities and musicians in his garments due to his music background and relationships with talent around the Chicago area. Ron keeps his releases limited, focusing on comfort, style, and quality.